Aquent, a global professional services firm, announces the launch of Aquent Inside Marketing, a series of video tutorials designed to address the many pressing issues facing marketing and creative professionals today. The videos feature the expertise of in-house and outside consultants, analysts, and marketing executives. While conversational in nature, each offers practical, real-world advice and solutions to anyone involved in the marketing and creative services disciplines. The first of four tutorials begins running today, Monday, August 15, 2005, on the Aquent site, aquentinsidemarketing.com. Subsequent videos will be released each month thereafter.
“Our decision to produce the videos is the result of a series of discussions with clients and other industry professionals who are feeling the impact of changing business conditions,” says Mary Anne Hailer, communications manager, Aquent. “The explosion of new media channels and the growth of microsegmentation, to name just a couple of the issues, are demanding so much more from marketers and creative professionals these days. Yet many are unable to communicate to their clients-both internal and external-how significant these new conditions are and how they are affecting available resources and budgets.”
According to Aquent research, 70 percent of Fortune 500 companies are experiencing the same problems. “Our goal is to lend insight to these issues and let people know they are not alone in this new business climate,” Hailer adds.
First in the series is “Internal Benchmarking: Quantify, Justify, and Grow,” featuring Aquent practice leader Ed Krug. In this video, Krug addresses the increasing pressure that creative services are experiencing in producing more deliverables with very limited resources. He offers solid solutions on how they can transform their organization to be more responsive to current needs, how to achieve more with less, how to use metrics and data gathering to justify additional investment, and more.
The second in the series, “Measuring Effectiveness: The Truth About Metrics,” debuts mid-September and features Phil Graham, director of marketing, American Legacy Foundation. Graham discusses, as an example, the organization’s national youth anti-smoking campaign and their use of metrics to measure the success of this award-winning program, which easily translates to any campaign.
“Best Practices: Who’s Working Smarter,” featuring Aquent business analyst Jennifer Miller, will be presented in mid-October. In her video, Miller illustrates how today’s successful chief marketing officers are embracing change and taking some insight from the best practices of other companies. By sharing what works-without giving up any proprietary information-CMOs are learning how to make improvements without wasting time and resources.
The fourth video, “Project Initiation: Start Strong, Stay Strong,” debuting mid-November with Aquent vice president Chris Moody, targets designers and in-house creative services managers. Moody addresses the traditional lack of communication between creative professionals and management. He offers a sound plan of action for creative services to take control, to lead by example and, in the process, to open lines of communication and build credibility.
The series will continue through the end of the year and will focus on evolving marketing and communications issues.
About Aquent
Aquent (aquent.com) is a global professional services firm that delivers staffing, consulting, and outsourcing solutions for marketing and creative services. Through a network of over 60 branches worldwide, Aquent has made over 400,000 matches of contract and full-time professionals with client companies around the globe. The company is headquartered in Boston, Massachusetts.
This article was last modified on January 18, 2023
This article was first published on August 17, 2005
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