Yahoo! Inc., a leading global Internet company, today announced the beta launch of Yahoo! Search Subscriptions (https://search.yahoo.com/subscriptions), a service that enables users to search multiple online subscription content sources and the Web from a single search box. Subscription content includes for-pay news and reference Web sites. Yahoo! Search is the first major search engine to offer the ability to search for personal subscription content found in the "deep web." The deep web includes millions of access-restricted Web sites containing content that search engines typically cannot access. The service is initially available in the U.S. and the UK.
In the past, Yahoo! users who had access to content that requires registration had to visit and search several sites across the Internet to perform a comprehensive search that included their subscription content. Now, using Yahoo! Search Subscriptions, users can find information from some of the largest, most popular consumer, research and business publishers through a single integrated search experience through Yahoo! Search. Initial content is provided by ConsumerReports.org, The Wall Street Journal Online, TheStreet.com, The New England Journal of Medicine, IEEE and Forrester Research Inc., along with subscription content from Financial Times. Additionally, content from Factiva, LexisNexis AlaCarte!™ pay-as-you-go, Thomson Gale and ACM (Association for Computing Machinery) will be included in the coming weeks.
"We are in the very early stages of providing our users with access to the deep web through Yahoo! Search Subscriptions and over the coming months we plan to expand this program to further accommodate our users’ wide range of interests," said Eckart Walther, vice president, product management, Yahoo! Search. "For the first time, publishers can bring content to their subscribers on a broad scale through a leading search engine."
To use Yahoo! Search Subscriptions, users can select from a list of subscription content sources. When a search is conducted, their subscription content appears in their Web results, and is displayed as a separate module above the standard search results. If users choose to integrate this experience in future Web searches, they can permanently add the list of subscriptions they want to search via the Yahoo! Search preferences page. In addition, users can restrict searches to specific participating content sources by going to https://search.yahoo.com/subscriptions. To view subscription content, users must be a subscriber of the publisher’s Web site.
In addition to improving the Yahoo! Search experience for users, Yahoo! Search Subscriptions increases the value of publishers’ subscription programs by making their content more readily searchable by the Yahoo! audience of 372 million unique users. This service provides a new content distribution channel that can help publishers achieve business objectives.
"Yahoo! Search Subscriptions benefits our online subscribers by providing a direct channel to our world leading business, financial, geopolitical news and analysis content through a world renowned search engine," said Alex Withers, Director of FT.com, Americas. "Partnering with Yahoo! makes perfect sense for publishers looking to provide users with a more well rounded search experience."
About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!’s global network includes 25 world properties and is available in 13 languages.
This article was last modified on January 8, 2023
This article was first published on June 20, 2005
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