Your Data Has a Story to Tell

You already have the data. The challenge is figuring out what it means and how to communicate that clearly.

In this session, Valentina D’Efilippo shares how she approaches data as a designer, looking beyond charts to uncover meaning, shape a narrative, and communicate ideas in a way people understand. You’ll learn how to identify patterns, ask better questions, and move from raw information to a clear, purposeful story.

Through real examples, Valentina shows how her process helps audiences understand, connect with, and act on information—not just see it.

You’ll learn about:

• The steps to find a story in your data
• The frameworks to transform raw data into stunning and unique forms, far beyond conventional graphs
• Data and design’s role in shaping perceptions
• The importance of acknowledging biases in your work