Presentation Secrets for Sticky Learning

Why do some presentations fade while others stick with us for years? In this session, we’ll explore what research tells us about how people learn and remember—and how design professionals can apply these insights to create presentations with lasting impact. Drawing on principles from learning experience design and cognitive psychology, we’ll uncover practical techniques for crafting presentations that truly connect.

We’ll look at how the brain processes language and imagery, why specific and sensory-rich words are more memorable, and how to reduce cognitive overload for audiences. We’ll also touch on how the use of concrete detail and emotion in storytelling can make your message easier to remember.  

You’ll learn how to:

• Apply strategies such as chunking, sensory detail, and imagery to make presentation content more memorable.
• Explain how people learn and remember information and why design choices directly impact memory.
• Recognize the role of cognitive load and dual-channel processing in shaping effective presentations.