Many companies have logos that are composed of linked letters — take the logos for CNN and GE.
The capabilities of modern software programs make it easy to join characters, but that doesn’t mean you’ve got an instant logo. Linking letters takes some thought and experimentation with different typefaces and type styles. The results should fit the image the business wants to convey and its target audience.
This article has expired. However, you can still read the article by buying it from the Before & After site. Look for the article in Issue 27 called “Discover the logo in your name.” Since we’re big fans of the magazine, we recommend you subscribe for a full 32 articles (that’s four print issues for $42 or 32 downloadable PDFs for $24).
This article was last modified on January 10, 2022
This article was first published on November 8, 2005
Commenting is easier and faster when you're logged in!
Recommended for you
How to Extract Images with Hair Using Photoshop’s Refine Mask
The following is an excerpt from Speaking Photoshop CS6 by Dave Bate. You can al...
Scanning Around With Gene: The Old Way of Photo Retouching
Originally posted March 16, 2012 I’ve never been much of an artist, though I did...
How to Turn a Photograph Into a Cartoon in Photoshop
Learn the simple steps for creating a seemingly hand-drawn cartoon from a photo,...