Get a Sneak Peek at the Oscars Envelopes

Press Release
Marc Friedland, founder and creative director of Marc Friedland Couture Communications, has been selected to design new envelopes and announcement cards bearing the names of the winners of the 83rd Academy Awards. While this year’s ceremony will mark the 70th anniversary of the use of a sealed envelope as part of the presentation, this marks the first time it now has an iconic design.
Friedland’s custom-designed envelope will be hand-crafted from a high-gloss, iridescent metallic gold paper stock, with a red-lacquered lining featuring the Oscar statuette hand-stamped in satin gold-leaf.



The outside of the envelope and flap is an art deco-inspired satin gold foil frame with an ecru inset panel bearing the name of the award category in a rich charcoal ink. Inside the envelope will be a heavy-weight ecru card featuring gold-foil accents and a gold-leaf embossed Oscar statuette along with the phrase, “And the Oscar goes to….” The winner’s name will be printed in charcoal ink and mounted onto a matching, red lacquer hand-wrapped frame. The back of the card will be printed with the award category.
Friedland will produce an announcement card for each of the year’s nominees. After final tabulation of the ballots, the PricewaterhouseCoopers (PwC) partners will insert the appropriate announcement cards and fastened the envelope with a red double-faced satin ribbon and a red lacquered and gold embossed seal featuring the PwC logo. All of the remaining nominee cards will then be destroyed.
“I wanted to create an envelope that matched the iconic stature of the Oscars as an event known and watched around the world,” said Friedland. “So few people actually ever hold these envelopes yet nearly a billion view it. And like the Oscar statuette, the envelope is deserving of its own iconic status. To create it felt like a beautiful gesture—an enduring way to commemorate and capture the importance of the moment at this illustrious event,” he adds.
Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre at Hollywood & Highland Center.

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