This story is taken from “Before & After” Magazine. Creativepro.com readers can subscribe to “Before & After” at a discount. Click here to learn more. Ever wonder how such boring letters as IBM are transformed into one of the most distinctive logos in the world? The art of logo-making combines understanding a company’s products, audience, […]
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I always wanted to be a titan of industry — a big-shot mogul standing thoughtfully behind a huge mahogany desk, gazing through his picture window at the massive complex below. I’d feel powerful, meaningful, and satisfied, knowing that my products were changing people’s lives all over the country and the world. And that my workers […]
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This story is taken from “QuarkXPress 6 for Macintosh and Windows: Visual QuickStart Guide.” Most design projects consist of more than one piece of material — letterhead, envelope, business card — or hav e the same information in more than one place — on the cover, in an ad, in a headline. But when text […]
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The international marketplace requires savvy publishers to create documents that span the globe, from Brazil to Denmark to the Ukraine to Japan. But until recently, producing multi-lingual files on the Macintosh meant buying separate copies of applications geared toward those regions. Moreover, limitations existed as to how many languages could be contained in one document […]
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A proposal, be it in spoken or written form, is a sales pitch — your big chance to make an impression and rise above your competition. That said, a proposal should contain as much artistry and craft and the final work you’re proposing. Here are a few tips to help: Going Verbal When giving a […]
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The year 2003 was a good one for Adobe Systems, and, if the company has its way, 2004 will be an even better year for the already tremendously successful company. In late October, at a meeting in New York, several Adobe senior staff members shared details of the company’s strategic plans for 2004 with analysts […]
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This story courtesy of PaperSpecs.com. Quality means different things to different people. To the editor, quality may mean informative copy, pleasing cadence, no typos. To a magazine’s advertising director, quality might mean advantageous placement and color that matches the advertiser’s proof. But to the production staff, quality is tied to one relationship: ink on paper. […]
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This story is taken from “Secrets of Award-Winning Digital Artists.” To buy this book click here. Artists have unique visions — and often, unique techniques. While we may assume that software imposes a certain set of methods, it’s not the case that every artist uses the software in the same way. Even Photoshop gives you […]
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Adobe FrameMaker is incomparable for producing long, technical documentation. Easier to use than other desktop publishing applications, FrameMaker contains almost all the bells and whistles required for powerhouse publishing. OK, the Windows version doesn’t have macros or scripts that the UNIX version has, the program is clueless about clipping paths, and its text boxes are […]
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