Designing an advertisement is usually good money but, if you aren’t careful, it could end up being more work than reward. For example, a client may ask you to design an ad that will run in several different publications. Naturally, your client wants you to design something that will appeal to her company’s target audience. […]
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Business cards are such a de facto part of the business world that people frequently overlook them as being an aspect of their marketing strategy. After all, most people see business cards as contact information for a client or potential client. However, with a little forethought, you can avoid the routine and make your cards […]
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Adobe GoLive would likely seem a favorite with designers, given its ease of use and Adobe’s trademark user interface. Yet, even die-hard GoLive fans (and there are some) have probably considered jumping ship. Users have become all too familiar with GoLive’s tendency to corrupt site files and generate bloated JavaScript code that is next to […]
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What does it take to be a great leader today — not an effective manager or a successful business owner — but a leader, someone who inspires the troops, helps people reach their goals, cultivates excellence? Some people, naturally, are more adept than others, but there are certain behaviors that are common among all good […]
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This story courtesy of PaperSpecs.com). Here are 10 of the best ways to save big bucks on paper, courtesy of a few of my favorite production managers: Reduce the trim size. Paper is sold by weight and every scrap of paper that is trimmed off your job and thrown into the dumpster represents money that […]
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With New Year’s Day just a couple of weeks away, there’s still time to add an item or two to the resolution list of every content-creation professional. At the top of your list should be an increased concern and action to prevent the spread of computer security vulnerabilities (viruses and worms). Over the past year, […]
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When I last compared QuarkXPress and InDesign, XPress 6 had shipped, but InDesign CS had not. I had been beta-testing InDesign CS at the time, but my non-disclosure agreement with Adobe didn’t allow me to talk about the new version’s features or my experiences with the product. Now the gloves can come off and I […]
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How good is the new InDesign CS? It’s good. It’s very good. It’s so good that in my mind there can be no more debate between QuarkXPress and InDesign. InDesign is the winner. Fight’s over, finished. But rather than spend my time comparing InDesign to QuarkXPress (which soon will be covered in a separate article […]
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dot-font was a collection of short articles written by editor and typographer John D. Barry (the former editor and publisher of the typographic journal U&lc) for CreativePro. If you’d like to read more from this series, click here. Eventually, John gathered a selection of these articles into two books, dot-font: Talking About Design and dot-font: Talking […]
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