*** From the Archives ***

This article is from March 29, 2013, and is no longer current.

What Makes a Perfect Logo?

What makes a great logo? Certainly it takes a good understanding of the brand you’re trying to represent, and the skills to translate that message into effective visual elements. But can you also add a bit of science to the art of logo design, by indentifying specific colors, fonts, and other elements that are common to the logos used by the most successful companies in the world? Would that help you design a more effective logo, or just one that looked like everyone else’s? It’s a point worth considering as you peruse the infographic below, created by folks at TastyPlacement. It breaks down the design choices used in the world’s largest brands, and offers some fun logo trivia, like 21% of the biggest brands use Helvetica, and sans serif fonts outnumber serif fonts nearly 8 to 1.


Fonts & Colors Infographic

Infographic authored by TastyPlacement, an Austin SEO and web design agency. To view the original post, click here.

And while we’re on the topic of logos, did you see Spotify’s redesign? The streaming music service dumped its old bouncy green slab serif in favor of, well, something that looks more… mature? corporate? boring?

Out with the old

In with the new

Editor in Chief of CreativePro. Instructor at LinkedIn Learning with courses on InDesign, Illustrator, Photoshop, GIMP, Inkscape, and Affinity Publisher.
>