Type Nerd Alert: Adobe's Changing Faces

CreativePro Staff

According to Typblography, a blog written by the Adobe type development team, Adobe finally has its own corporate typeface family. Created by type designer extraordinaire Robert Slimbach, the new family is called Adobe Clean.
You’ve actually already seen earlier versions of Adobe Clean in action in Creative Suite 3 and 4 splash screens and application icons. (Adobe calls them “mnemonic logos,” but just thinking about pronouncing that hurts my head.) You’ll see the design slowly make its way into other materials.
As David Lemon notes in the blog post “A new face for Adobe,” Adobe decided to replace their previous font choices, Myriad Pro and Minion Pro, because they’re used so widely.
Slimbach’s challenge was to create a type family with a “21st-century feel combined with an earnest readability,” says Lemon. “What he produced is as classic as all his other designs, but with an uncharacteristic blend of contemporary touches for on-screen rendering and a more ‘progressive’ feel.”
Samples are below:


To learn more about the font’s development, read the informative blog post.