HP's Snapfish Powers Publix's Online Photo Service

HP’s Snapfish today announced that it is powering a new online photo service for Publix, one of the largest volume U.S. supermarkets.
The new service, available at https://www.publix.com/photo, enables Publix customers to upload digital photos to the site for free online photo sharing and editing, unlimited online storage and wireless imaging services.
Additionally, Publix customers can order professionally developed digital camera prints for as low as 10 cents each, film developing for $2.99 per roll and more than 90 photo products, including calendars, mugs and mouse pads. The first 20 prints are free for new users to both Publix and Snapfish.
“This relationship with Publix allows Snapfish to expand its reach in the market by enabling many new customers to enjoy sharing photos, and even more importantly memories, with family and friends around the globe,” said Ben Nelson, vice president and general manager, Snapfish, HP. “As digital photography continues to move mainstream, we are using our proprietary co-branded solution to provide Publix customers and others with the same world-class products and features found at Snapfish, plus our best value pricing.”
According to a recent study by InfoTrends/CAP Ventures, retailers are expected to help drive higher year-over-year online photo service growth rates in terms of the number of users as well as the number of prints ordered online.(1)
“Our customers rely on Publix for convenient, high-quality services and the Publix Photo Center, presented by Snapfish, delivers high-quality photos with the convenience of online photo processing, photo sharing and photo storage, all at a great value,” said Maria Brous, director, Media and Community Relations, Publix. “We want to make sharing memories as easy as making memories.”
Snapfish now provides customized online photo service solutions for more than two dozen leading retailers, Internet service providers and consumer brands.
More information about all of Snapfish’s products and services is available at https://www.snapfish.com.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2005, HP revenue totaled $86.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at https://www.hp.com.

(1) InfoTrends/CAP Ventures, “2005 Online Photo Services End User Study”, Nov. 2, 2005.