How to Build Your Business on Facebook
Facebook is giving away a 20-page PDF called “Building Your Business with Facebook Pages.” If you’re new to using Facebook to connect with existing and potential customers, the free guide has some useful pointers. If your social-media marketing is more advanced, you may still want to give the guide to clients who are just starting out on Facebook.
The PDF is divided into three sections:
1. Start the conversation
2. Expand your fan base
3. Analyze and optimize
Each section includes tips and tricks on such topics as best practices for posting and how to get fans involved with your Facebook page. Those of you who are more experienced in social-media marketing may find most value in the list of additional resources at the end of the guide. I’ve included that list and live URLs below.
• Manage your existing ads
• Advertising guidelines & policies
• Guide to Facebook Ads
• Receive ongoing tips
• Create a Facebook Page
• Advertising help center
• Facebook Page Promotion Guidelines