Four New Cameras from Panasonic
LUMIX DMC-LX3 Combines Enhanced CCD Technology, LEICA Lens, and a Wide Range of Manual Shooting Controls
The LUMIX DMC-LX3 digital camera is the successor to the highly regarded and popular DMC-LX2. Designed for easy, creative shooting, and high-performance in low-light conditions, the DMC-LX3 features a F2.0 24mm LEICA DC VARIO-SUMMICRON lens, 10.1 megapixels and an ultra-sensitive 1/1.63-inch CCD developed specifically for this model. By combining a high-quality lens and sensor ready for a variety of shooting conditions with a wide-range of accessories and manual controls, the DMC-LX3 is ideal for professional photographers and serious amateurs looking for a compact digital camera that furthers their creative photography.
At the heart of the DMC-LX3, is its 1/1.63-inch CCD. Making the intentional choice to limit the number of megapixels to 10.1 on its CCD, Panasonic was able to give more space for each pixel and also redesigned the peripheral circuits and other components to further minimize noise generation. As a result, sensitivity is almost 40 percent higher and saturation is increased by 35 percent, when compared to Panasonic’s 10 MP digital cameras*, giving the DMC-LX3 outstanding image quality and a wide dynamic range, and meeting the demand for a camera that works optimally in low-light environments. The CCD is also capable of reproducing images in three aspect ratios – 4:3, 3:2 or 16:9. The new Multi Aspect mode allows the camera to take an image in all three aspect ratios simultaneously, allowing users to choose the version that best suits their needs.
Another major upgrade to the LX3 is the F2.0 24mm ultra wide-angle LEICA DC VARIO-SUMMICRON lens. The F2.0 is about twice as bright as a F2.8 lens and can shoot at higher shutter speeds to capture clear, blur-free images in dimly lit environments. In addition, the 24mm lens captures approximately a 213% larger viewing angle than a normal 35mm camera and 136% larger compared to a 28mm wide-angle lens. The lens unit consists of eight elements in six groups with four aspherical lenses with four aspherical surfaces. As a result of the F2.0 lens, the LX3 produces high resolution and minimal distortion and artifacts – such as chromatic aberrations, ghosting and flaring.
The Panasonic LUMIX DMC-LX3 will be available in silver and black in August 2008 for a manufacturer’s suggested retail price of $499.95.
LUMIX FX150 Features 14.7 Megapixels, 28mm Wide-Angle Lens, and Manual Controls
The newest addition to Panasonic’s FX-Series of LUMIX digital cameras with the unveiling of the stylish and feature-rich DMC-FX150. Equipped with 14.7 megapixels, the FX150 also boasts a 28mm wide-angle LEICA DC VARIO-ELMARIT lens with F2.8 brightness and 3.6x optical zoom.
The FX150’s manual controls and creative-shooting features distinguish it from many of its ultra-compact competitors. For instance, the Manual Exposure mode lets users choose the shutter speed, giving the freedom to render artistic images of ordinary scenes. The multi-exposure function superimposes up to three consecutively shot images together while the user views the previous image on the LCD, creating a surrealistic effect that cannot be achieved with a single image alone. Furthermore, the manual bracketing function includes typical exposure and adds new color bracketing to capture color, monochromatic and sepia shots of an image simultaneously.
The FX150 also records original photos in the RAW file format and comes bundled with the SILKYPIX Developer Studio 3.0SE software application, enabling the user to freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater editing and image development.
The Panasonic LUMIX DMC-FX150 will be available in silver and black and will begin shipping in August 2008 with a suggested retail price of $399.95.
LUMIX DMC-FZ28 Features Long Zoom, 27mm Wide-Angle Lens, AF Tracking
The LUMIX DMC-FZ28 digital camera boasts a premium 27mm wide-angle LEICA lens with an 18x optical zoom, ideal for tight indoor shots and long-distance action photos. The 10.1 megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving – making it ideal for action shots.
The AF Tracking function, the latest component to be added to Panasonic’s iA system, allows users to lock focus on a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down. AF Tracking makes it easier to capture moving subjects and spur-of-the-moment action shots. The AF Tracking technology also improves Face Detection (up to 15 faces), by providing continuous adjustment of the focus and exposure, even if the face is turned away from the camera.*
The Panasonic LUMIX DMC-FZ28 will be available in silver and black in August 2008 for a suggested retail price of $399.95.
Slim LUMIX FX37: Ultra Wide-Angle Lens, Powerful 5x Optical Zoom, HD Video Recording
The new LUMIX DMC-FX37 digital camera with a 25mm ultra wide-angle LEICA DC lens enables users to capture almost double the viewing space at the same shooting distance as compared to 35mm cameras. The 10.1 megapixel FX37, capable of High Definition video recording, also includes a powerful 5x optical zoom while maintaining a sleek, ultra-compact body and expands Intelligent Auto Mode (iA), Panasonic’s system of intuitive technologies that help consumers take better photos.
The FX37 comes with several of Panasonic’s proprietary features, including the new AF (auto focus) Tracking function, which expands the iA system. AF Tracking automatically tracks the subject in the frame by locking it into focus, making it easier to capture sharp, well-focused photos. With AF Tracking, the FX37 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. AF Tracking also increases Face Detection accuracy, allowing for crisp, sharp-focused shots even if the subject’s face moves – or turns to a profile.
The Panasonic LUMIX DMC-FX37 will be available in silver, black, blue, pink, white and brown in September 2008 for a suggested retail price of $349.95.
