Designer Imagines Beer in Pantone Swatches

Spanish designer Txaber imagines a world where beer lovers choose their brew by Pantone color. Wrapping the suds in cans and bottles with nothing more than a field of color paired with the brew type and Pantone number, the designer lets the product inside speak for itself.

The design features a striking contrast between the color field—which takes up a majority of the container—and the silver rectangle imprinted with the Pantone color. The Pantone and brew names are displayed in the Hipstelvetica typeface, available as a free download on Behance. I feel like the modern typeface was used to bring an unneeded edge to the products, but maybe I’m just a Pantone chip purist.

I’m not a beer drinker, but being from Colorado I’ve made a hobby of beer label appreciation, and even I think the beer looks enticing in this simplified approach to packaging. In fact, I’ve set aside my beer aversion and chosen Golden Ale because of its Pantone 1595C hue. Delicious! I can imagine shopping for other products this way as well, “I’ll have the Pantone 440C chocolate, please!”

Leave it to my favorite Belgian to point me toward this beery find. And to get me thinking about chocolate!

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Posted on: September 23, 2014

Erica Gamet

Erica Gamet has been involved in the graphics industry for over 25 years. She is a speaker, writer, and trainer, focusing on Adobe InDesign and Illustrator, Apple Keynote and iBooks Author, and other print- and production-related topics. She is a regular contributor to InDesign Magazine, tech edited How To Do Everything with Adobe InDesign CS4, and served as leader of the Denver InDesign User Group. After living as a nomad for almost a year, she recently put down roots in El Paso, Texas, where she hikes and bikes every chance she gets. Check out ericagamet.com to see all of Erica's upcoming events, tips and tricks, and workbooks.

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