Design How-To: Tell Your Readers Where to Go

John McWade

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On a landscape-oriented page, a horizontal line of photos creates a kind of picture path that takes viewers directly to your message, whether that’s a logo, title, sales offer, or anything else.

Place your copy near the path’s end along a vertical axis. Use a conservative typeface so you don’t upstage the images.
But you can’t just slap down pictures any old way. In this PDF, John McWade explains how to crop and align the photos, where to place them on the page, and how to set a focal point.
All articles from Before & After magazine posted on creativepro.com after August 2006 exist on the site for one month only. This article expired on January 7, 2007. However, you can still read the article by buying it from the Before & After site. Look for the article called “Build a Picture Path.” Since we’re big fans of the magazine, we recommend you subscribe for a full 32 articles (that’s four print issues for $42 or 32 downloadable PDFs for $24).