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Design How-to: A Better Newsletter

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This story is taken from “Before & After Page Design“.

You can buy this book on Amazon.com. Click here to go directly to the book.


Newsletters. It seems that every organization has them, and few designers can escape working on one. But just because the genre is commonplace doesn’t mean your designs should be. This excerpt considers every angle and gives you great tips. Topics include building the nameplate, setting up the grid, selecting type, adding photographs, breaking up pages without artwork, and giving pages depth and variety when you’re limited to black and white printing.

In this feature from “Before & After Page Design,” John McWade gives us some great indepth pointers on designing successful newsletters.

We’ve posted the story as a PDF file. All you do is click this link “Newsletters & Newspapers” to open the PDF file in your Web browser. You can also download the PDF to your machine for later viewing.

To open the PDF, you’ll need Adobe Acrobat (5 or higher) or Adobe Reader, which you can download here.

To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.


Pages 1-15 excerpted from Before and After Page Design by John McWade. Copyright © 2004. Used with the permission of Pearson Education, Inc. and Peachpit Press.

 

John McWade

John McWade

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds since 1985. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his wife Gaye McWade, he founded the acclaimed Before & After magazine, long a favorite resource for graphic designers.
John McWade

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Posted on: March 22, 2005

John McWade

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds since 1985. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his wife Gaye McWade, he founded the acclaimed Before & After magazine, long a favorite resource for graphic designers.

2 Comments on Design How-to: A Better Newsletter

  1. This was a great article and very helpful. It was good that you also offered the downloadable pdf. Thank you.

  2. Wish it was a little longer.

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