Boris FX to Acquire Final Effects Complete from Optibase

Boris FX and Media 100 today announced that Boris FX has entered into a definitive agreement to acquire Final Effects Complete® from Optibase. Boris FX will acquire all associated trademarks including Studio Effects, Next Effects and ICE FX. The products will continue to be offered with Boris FX providing maintenance, support and future development.
“We are very happy to provide a new home to this rich set of famous filters. It perfectly complements our family of image processing products and offer a wider variety of effects options to our customers,” said Boris FX founder and president Boris Yamnitsky. "With our focus on effects creation, Boris FX is best positioned to move Final Effects Complete forward.”
Final Effects Complete (FEC) delivers a comprehensive collection of more than 100 plug-ins for Adobe® After Effects®, Apple® Final Cut Pro® and other leading nonlinear editing solutions. Ranging from graceful blurs and edges to radical warps and particle generators, FEC dramatically augments editor’s creative arsenal without forcing you to learn an entirely new application.
One of the first plug-in packages released for Adobe After Effects, the heart of Final Effects Complete is its ability to generate full-featured two-dimensional and three-dimensional particle animations including ball action, explosions, distortions, jet trails, hair, liquid mercury distortions, and color transitions. Final Effects Complete also delivers a complete range of unique transition effects. Final Effects Complete is fully compatible with all ICE hardware effects, making it an ideal migration path for ICE customers looking to move to Macintosh ® OS X or Windows® XP. On average the Final Effects Complete plug-ins are 24% faster under OS X.
“We believe that this transaction creates significant value for Boris FX users and provides excellent opportunities for continued growth,” said Steve Bayes, Media 100 Director of Product Marketing. "I look forward to watching the development and integration of these plug-ins into the already substantial Boris effects packages."
Final Effects will be available bundled with Boris Continuum Complete (BCC). Continuum Complete is a comprehensive suite of native plug-in filters and transitions for Adobe® After Effects®, Adobe Premiere Pro®, Apple® Final Cut Pro®, Apple Motion®, Discreet® Combustion® and Boris Red. More than 150 filters extend the visual effects capabilities of the native host application.
Pricing and Availability
Final Effects Complete and Continuum Complete are each available through the BorisFX worldwide reseller channel or direct through BorisFX for $795 US SRP or purchase both solutions for $1,295 US SRP. Existing FEC users can purchase BCC for $595. (Users must be a registered FEC user as of 7/1/05.) Until August 30, 2005, existing BCC (registered as of 7/1/05) can purchase FEC for $299. Trial versions of all Boris solutions can be downloaded at www.borisfx.com.
About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company’s inception, Boris products have grown to serve over 200,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Avid®, Canopus®, Discreet®, DPS®, in-sync®, Incite®, Leitch®, Matrox®, Optibase®, Quantel®, Sony Pictures Digital®, and Ulead®. For details, visit www.borisfx.com.
About Optibase
Optibase, Ltd. (NASDAQ: OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company’s platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase’s product offerings are used in applications, such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television.  Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.   For further information, please visit www.optibase.com.