Whether you’re working on an e-mail campaign for your own marketing purposes or helping clients pull together a broad marketing effort that includes an e-mail component, it helps to understand which e-mail strategies that are working — and failing — today. More than 70 percent of consumers say they receive too many e-mail offers — […]
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This story is taken from “Inside Illustrator” (Element K Journals). Creativepro.com readers can subscribe to Element K Journals at a discount. Click here to learn more. In the design world, the marker technique predates personal computers and illustration applications. If you’ve been designing only in the era of desktop publishing, you might not even know […]
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Resolution is something digital content creators deal with every day. We see its result on the screen and in hardcopy. But how much do we really understand about resolution? The terminology of resolution often changes, depending upon the digital workflow, input or output device, and graphics application. And the usual discussion of resolution often gets […]
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Adobe Photoshop 7 includes a neat feature that enables you to select a new document size from a pop-up menu in the New dialog box. Here’s how to have your custom document sizes and specifications available, right in the pop-up menu. When you use the menu command File> New, a dialog box opens in which […]
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In last week’s column, I suggested that variable-data printing is a gold mine for creative professionals willing to learn the special combination of skills necessary. Variable-data printing, if you’ll recall, uses design tools, database technology, and digital presses to create custom pieces that target specific users according to a set of criteria. In my previous […]
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dot-font was a collection of short articles written by editor and typographer John D. Barry (the former editor and publisher of the typographic journal U&lc) for CreativePro. If you’d like to read more from this series, click here. Eventually, John gathered a selection of these articles into two books, dot-font: Talking About Design and dot-font: Talking […]
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This story is taken from “Inside Photoshop” (Element K Journals). Creativepro.com readers can subscribe to Element K Journals at a discount. Click here to learn more. Since the origination of Photoshop and other digital mediums, artists have been creating digital masterpieces. Now, with Photoshop 7.x, you can push the limits of digital art even further […]
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If eyes are the windows to the human soul, then keyboards are the windows to the souls of machines. We focus on the screens because they are obvious and flashy and have the most to say. But just as we look into the eyes to tell us the truth that no amount of words can […]
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I received a letter yesterday from the local BMW dealership offering service specials like deals on oil changes. It asks: “Do you own a BMW?” Well, no, I don’t. So I threw the letter in the recycling bin. A moment later I took it out again. I have selected this solicitation as a candidate for […]
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