Remember Jay Conrad Levinson? In 1983, he wrote the wildly successful “Guerilla Marketing,” a book that sold millions of copies and was subsequently printed in dozens of languages. You can never accuse him of not working to extend his brand; since then he’s written 13 additional Guerilla titles and he markets Guerilla seminars relentlessly through […]
Continue reading
OpenType is a new font format that gives you access to thousands of special characters within your page layout or illustration — providing the application supports the format. One application that does support OpenType is InDesign 2.0. With this software combination you can automatically insert ligatures and special accents without trudging off to specialty helper […]
Continue reading
"Fact or Fiction: Reusing Content Across Multiple Media" was the panel I moderated at Seybold San Francisco two weeks ago, and you’ll be happy to know that the three industry experts who spoke all agreed that reusing content across multiple media is "fact" — at least, within limits. Indeed, even before the panelists spoke, I […]
Continue reading
Excerpted from “Adobe Acrobat 5 Master Class: Interactivity and Multimedia for PDF” (Peachpit Press). Peachpit Press is offering this book at a discount to creativepro.com readers. Follow this link. We all know that Adobe Acrobat can be used to generate PDF files for print and on the Web, but you may not have tapped into […]
Continue reading
Thanks to the small size and form factor of MiniDV videotape, video camcorders are tinier than ever, and for several years, Canon has produced an excellent line of single-chip, small-sized MiniDV camcorders. The Optura 200MC is Canon’s latest entry into the “micro video” market and, as with previous mini models from Canon, the 200MC delivers […]
Continue reading
dot-font was a collection of short articles written by editor and typographer John D. Barry (the former editor and publisher of the typographic journal U&lc) for CreativePro. If you’d like to read more from this series, click here. Eventually, John gathered a selection of these articles into two books, dot-font: Talking About Design and dot-font: Talking […]
Continue reading
The main events at this month’s Seybold San Francisco conference and expo looked to be the latest in enterprise publishing with XML, although there was strong competition from PDF workflows. Some developers demonstrated a single tool while others showcased an entire solution, from soup to nuts. For those of us with a hardware bent, there […]
Continue reading
Excerpted from “Designing Web Sites That Sell” (Peachpit Press). Peachpit Press is offering this book at a discount to creativepro.com readers. Follow this link. Many commerce sites have paid the price for poor usability and interaction design. From these failures and from others’ successes, usability experts have identified some best practices for the interaction design […]
Continue reading
Motorcycle enthusiasts are fond of saying: There are two types of riders, those who have gone down, and those who are going down. Tweaked for the creative world, it can be said: There are two types of creative professionals, those who have had contractual problems with clients and those who will. Here are a few […]
Continue reading