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Opinion: Digital Printing Technology On The Fly
Many market forces are driving print runs shorter. I don’t know them all. I believe, however, that one factor behind this is that marketing folks are becoming more specific about targeting their customers. I also think that companies and individuals who buy printing want to limit the waste associated with getting too much printed. Much […]
Continue readingShould You Join an Online Mall?
The success of brick-and-mortar malls attracts many businesses to their online counterparts. However, what works in real-life doesn’t always translate well in cyberspace. The promise of attracting more potential customers may have you wanting a spot in an online mall but how much traffic are they actually getting? Do these visitors mean guaranteed sales? Use […]
Continue readingTo Web or Not to Web?
Considering that you’re reading an article from an e-zine for marketing tips, it’s a pretty safe bet you’re either already using the Internet as a marketing vehicle or are thinking about doing so sometime soon. As is the case with any marketing plan, when it comes to using the Internet, you don’t want to throw […]
Continue readingPrinting World: Profit Anglers
Sir Speedy owner Phillip Huepenbecker says that although only about 30% of his digital printing business is four-color reproduction, it supplies the “wow” factor. He reminds us of the proven maxim that color sells. Huepenbecker ought to know; he worked his way through college running packaging presses printing cereal boxes. But today, digital printers angling […]
Continue readingSo You Have iMovie –Now What?
Apple’s release of iMovie for free this past Friday has sent thousands of people rushing to Apple’s Web site to download the software. iMovie enables Power Mac G4s, FireWire-equipped PowerBook G3’s and numerous other Mac models not listed by the software’s system requirements the ability edit digital video imagery. Of course, downloading iMovie is only […]
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